About us

The New Swindon Company was formed in 2002 to stimulate investment and co-ordinate plans for revitalisation of the town centre as a key component to achieving sustainable economic growth. The urban regeneration area is around 220 hectares and the major projects cover about 25% of the total.

Jointly funded by English Partnerships, the South West of England Regional Development Agency and Swindon Borough Council, The New Swindon Company is one of a limited number of Urban Regeneration Companies formed as a result of a Government initiative to breathe new life into key areas.

Working with our strategic partners, our core role is to engage the private sector in a sustainable regeneration strategy as outlined in this Regeneration Framework. We act as a catalyst for change, driving and co-ordinating major projects, harnessing public sector powers and resources to assist the private sector in delivery and attracting new investment to the town. Working with partners, we will be actively promoting the vision for a new Swindon and raising the profile of the town as an attractive destination for businesses.

The Regeneration Framework for Swindon sets out the major projects that will deliver an exciting environment appealing to investors, developers, residents, businesses and visitors. By revitalising the town centre, it will become the place of choice for shopping, leisure, work and living. A place that people are proud of. A place that drives the economy of the region.